Fast Talk Laboratories Membership Platform

Explore this overview of how we took a start-up to a national leadership role in endurance sports.

About Project

In 2020, the Fast Talk Podcast was the leading podcast on the science of training for the sport of cycling. Hosts Trevor Connor and Chris Case interviewed academics, researchers, coaches, and elite athletes to explore different training methods and how they work.

We reimagined the brand as an online subscription membership that would offer:

online education and how-to guides for endurance athletes in cycling, triathlon, and running
continuing education courses for endurance sports coaches, tapping leading coaching experts

By recruiting experts, partners, and offering world-class content on training, nutrition, physiology, and more, we envisioned creating the world’s best education platform for this underserved, passion-driven audience. We partnered with Wilderness.dev for a robust, customizable CMS and user experience, adding features like a forum and CMS-based newsletter builder.

Our Role

Brand Strategy
Content Strategy
Product Management
Marketing Strategy
Partnership Implementation

1,500%

Audience Growth

Start-up to national leader: Our content-driven marketing strategy helped secure high-potential partnerships with two Olympic federations.

1,733%

Revenue Growth

Dual Revenue Streams: Subscription membership plus partnership-driven revenue.

1,830%

Organic Search Growth

SEO-driven Content Strategy: We co-developed an SEO-driven content strategy that grew organic traffic, allowing a reduced overall ad spend.

Fast Talk Laboratories Pathways offer deep dives into specific topics.

Fast Talk Laboratories physiology content

Fast Talk Laboratories created 14 chapters of The Craft of Coaching with Joe Friel, forming the backbone of Olympic federation coach education programs.

A selection of Fast Talk Labs ads as shown on Facebook and Instagram.

A selection of Fast Talk Labs ads from Google Ads.

Today, Fast Talk Laboratories is one of the leading online education companies in endurance sports.

As the top coach education partner of USA Cycling, USA Triathlon, and TrainingPeaks, Fast Talk Labs is developing the next generation of regional, national, and elite professional coach education. In launching its partnership with USA Cycling, the brand grew USA Cycling’s active, licensed coach roster by 183%. The company’s athlete membership is growing, too; over 529% growth in website traffic from organic and paid campaigns.