Imagine marketing
—upgraded.

Intent+Method Marketing logo rectangle

Services

Intent+Method Marketing creates comprehensive, coherent marketing plans for small businesses and subject matter experts. We ensure that digital marketing channels and cutting-edge analytics work together—boosting performance while reducing cost. This method creates a deep understanding of your customers, their needs, and how they respond to your products and services. 

We craft full funnel marketing strategies and supporting campaigns to move target audiences from brand introduction to customer. Or we can focus on a specific phase of the funnel based on your goals and needs.

Social Media Marketing

We started social media marketing in 2012, back when “going viral” was authentic. Today, we avoid short-term viral trends and attempts at algorithm hacks in favor of a coherent, long-term approach to social media that actually makes sense to real world business owners.

By providing true value on social media, we can help build a loyal brand audience that is genuinely interested in and engages with your business. We offer:

  • Paid social media advertising
  • Achievable, sustainable organic social media content strategies and campaigns that create real, long-term relationships with customers

Search Engine Marketing

Depending on your goals, search engine marketing can outperform social media for less time and money. We offer:

  • Search engine marketing strategy
  • SEO audits to identify top opportunities
  • Search Engine Optimization (SEO): strategies for new or existing content, keyword research, competitor analysis, structured data and schema
  • Keyword advertising: strategy, keyword research, account setup and configuration, campaigns, audience targeting, ad creative (copywriting and imagery)
  • Dynamic search and audience insights
  • Google Search Console setup and organic search performance analysis with traffic projections
  • Google Ads Performance Max campaigns, targeting and signals, asset creation (copywriting, imagery, and video)
  • Platforms: Google Ads, YouTube

Google Ads, Facebook, and Instagram Audience Insights

We help companies earn the highest performance from their marketing efforts through:

  • Event-first digital marketing analytics: Understand your audience in unprecedented detail.
  • Conversion goals and key events: Find out what efforts trigger signups and sales.
  • Custom audience curation: Segment your customers to maximize performance.
  • Integration of your website traffic, e-commerce, and email marketing platforms. We can tie it all together.

Website Design and Redesign

We’ve helped launch or redesign websites for international media brands, e-commerce websites, and simple brochure-style websites for small businesses and experts. We also consult with web design and development agencies. We offer:

  • New websites on a tight budget
  • Adding cutting-edge audience analytics and tracking to existing websites
  • Marketing consulting for web design and web development agencies
  • First-party data collection and conversion strategies
  • Content architecture and SEO strategy
  • Upgrading sites to include e-commerce shopping carts
  • E-commerce website UX strategy to incorporate marketing funnels and user journeys

Paid Advertising (PPC)

We offer strategy, account setup, ad creation, campaign management, and performance optimization for the most popular online advertising platforms:

  • Google Ads Keyword campaigns
  • Google Ads Performance Max
  • Meta Display Network
  • LinkedIn Display Network

Market Research

We have a decade of experience in producing market research briefs, audience development reports, customer surveys, and persona development including work for national brands like Women’s Running, USA Cycling, VeloNews, and The Paleo Diet.

  • Persona development based on real data, your existing customers, or your desired audience.
  • Synthesizing market research for C-suite briefs and informed decision making.
  • Customer surveys: simple or segmented, plus recommended next steps

Email Marketing

Email remains one of the best ways to engage audience. We offer a full spectrum of email marketing services:

  • Newsletter strategy
  • Semi-automated newsletter builders for WordPress
  • Automated email series and customer journeys
  • Dedicated email blasts
  • Email list and audience management

Marketing Materials & Sales Collateral

We love making printed and emailable materials that make companies look like a million bucks. Contact us to see examples of B2B sales materials, B2C flyers, etc. We offer:

  • B2B and B2C one-pagers
  • Brochures, trifolds, and catalogs
  • Flyers, door hangers
  • Direct mail campaigns

Traditional Media Advertising

We offer:

  • Print advertising in magazines and trade publications
  • Direct buy online banner advertising from specific publishers