The Colorado Floor Company Website Redesign

This project upgraded a leading floor company’s website from a single page “calling card” to a showcase of its projects and family values.

About Project

The Colorado Floor Company is a leading flooring and cabinetry manufacturer, designer, and installer serving Colorado home builders since 1988. The company’s simple calling card website was aging and had been compromised, which triggered browser-based security warnings for users.

Our Role

  • Website Redesign
  • UX Design
  • Copywriting
  • Image Touch-up
  • Staff Training

We reimagined the company’s one-page website as a showcase for its beautiful, finished projects. The new home page clearly communicates the value proposition for its B2B clientele: design, craftsmanship, and service. 

The company had no professional or high-quality photography of its completed projects, so we gathered images from the company’s LinkedIn page and retouched each to give the imagery a uniform look and feel. This work became a new Gallery page, showcasing some of the company’s incredible design and craftsmanship with wood, stone, and tile. 

Working with Wilderness.dev, we upgraded the WordPress site with a stylish block theme and placed newly written copy and project images. Then we trained staff on how to make updates to text and imagery.